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Chocolate Addiction Or Is It?

Adorable child eating chocolate with face covered in chocolateIf you’re addicted to chocolate you are not alone. I have recently seen a number of clients who are addicted to chocolate, secret eaters, comfort eaters. The first question asked is always, “Can you cure me of this addiction”? Some Hypnotherapists will immediate say “Yes of course”. My response, which is shared by good therapists is, “it depends on what’s behind that addiction and whether you’re prepared to do the work to find out’. It is at that stage that a prospective client would come for an initial consultation

It is true that the short answer is: yes it can. But you have to look at the nature of your addiction very closely in order to deal with it properly. The first question you need to ask yourself if: ‘is my chocolate addiction REALLY an addiction or just a bad habit I can’t break free from?’ Some people think they have a chocolate addiction when it’s actually just a habit. A habit is something you get used to doing so much that it becomes automatic.

There are good habits and bad habits and both can be created or broken very easily using hypnotherapy. Habits are easy to change because there is no emotional attachment to the behaviour – you’re just doing it because you’ve always done it.

Hypnotherapy can help you remove the subconscious patterns that perpetuate that habit. On the other hand if you’re eating chocolate to fill a deeper need, that’s going to require a more complex approach. Many people use food, and in particular, chocolate, as a way to:

  • Get comfort;
  • Feel nurtured;
  • Get a break or some ‘me-time’;
  • Fill a void caused by loneliness, sadness, low self-esteem

 In these instances eating copious amounts of chocolate is used as a crutch for these underlying issues and therefore you need to get underneath and find out why you’re doing it. The same approach can be taken towards secret eating, comfort eating and many other types of “eating addictions or habits”.

So often, I meet clients who are convinced that their behaviour was habit driven, but my instincts tell me otherwise. In many cases it relates to a lack of self- esteem and the real problem is that the client is punishing herself/himself as direct result of a negative belief systems.

The role of your subconscious is to help you and it does this based on what it believes you want. If you have negative self- beliefs that is what it will believe you want to encourage. Positive self- beliefs will encourage it to increase and help with those.

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